connect

story

creation

Hewlett-Packard

Using Hewlett-Packard printing capabilities, we create an entire showroom that seeks to blur the boundaries between print and real life.

residential

hospitality

|

|

commercial

© 201‍‍‍8 ROOOT Studio

We were tasked to design a showroom that could showcase Hewlett-Packard’s printing capabilities by replacing real materials with prints. Fictional characters were created to guide our design direction for the concept and style.

The spatial design presented the relationships between the brand, the products, and the clients through a graphical and natural design language. The prints were designed to celebrate the beauty of raw materials like concrete and timber, with unexpected touches of photography works integrated into the joinery.

The voluminous space was split into two - living space and resting space. Living and dining spaces were open and connected to one another. When one looks up at the ceiling, there would be a perfect view of trees stretching over the ceiling. A book shelf was built and served as a divider between reading corner and dining space.

The staircase leading to the upper level was designed like a cage with spectrums of light printed on the wall to replicate the idea of capturing light in a cage. The entire spatial environment is customisable to cater for residential living.

01 ENTRANCE

02 LIVING AREA

03 STUDY

04 READING CORNER

05 DINING

06 KITCHEN

07 WARDROBE

08 BEDROOM

01

01

02

02

03

03

04

04

05

06

07

08

she

occupation:

textile illustrator

he

occupation:

photographer

clients' profile

spatial interpretation

illustration

photography

+