© 201‍‍‍8 ROOOT Studio

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_ & Green

Your relationship with healthy living begins here. You & Green.

Although the name may seem like a bit of a mouthful at first, _ & Green was thought up as part of a multi-collaborative effort with the purpose of establishing the relationship that consumers and their loved ones have with the store.

Customers get to personalise their own bottles of juices, filling their names over the blank space in the brand name, further deepening the relationship they have with healthy living.

Upon entering the shop, one is sure to notice the colourful juice bottles and the vividly coloured fruits up on display on the refrigerated shelves. Artificial grass turf surrounds and wraps itself around the shelves, narrating the story of rows and rows of trees decked with the freshest produce. The spacious layout of the store was also carefully planned to allow customers to relish in that same narrative, letting their imaginations run wild.

The theme of healthy living is reiterated once more with the design of the store. Wood particle boards with concrete finishes were implemented to create a subtle contrast between the two materials while the space was stripped down to reveal its rawest form.

01 SHOPFRONT

02 DINE IN

03 FRIDGE

04 CASHIER

05 SALAD

06 STORE

07 MENU

08 PREPARATION

09 KITCHEN

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brand connnection

spatial engagement

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